Love: I absolutely love the perspective Long has developed around commercial real estate and technology. I love what he sees, and the potential he describes, from broad frameworks to granular moment-by-moment experiences. There is a powerful optimism and vision to the way he writes and I believe that he is steadily lifting the expectations re: what our industry can become.
Annoyance: Lately I have felt something between non-plussed and totally annoyed - verging on dismissive - re: Duke's recent posts which read as 120% ragey, critical, without any semblance of constructive ideation. My annoyance comes from disappointment, because I expect more from Duke. Jody Rosen's recent NY Magazine re-cap of Jay Z's Magna Carta captures some of how I feel about talent without applied discipline - he is often mailing it in. He could do so much better. Tone also matters. There is a fine line, but a very important distinction between:
a) Seeing opportunities for improvement and using the delta between where things are, and where they could be, as fuel for good work
b) Contempt for "the market" or worse, the customers. Over time, lack of respect is poison to any relationship.
Managing these two ends of the spectrum is a constant balance. When any of us (Duke included) cross the line, it makes it hard to listen seriously to what is being said.
Given my own ambivalence re: Long - I cheered out loud at this week's posts about the potential applications for tech and opportunity search in Commercial Real Estate. Stories are powerful and in these he paints a phenomenal picture of what COULD be, how it is becoming that way, and why that is the case. These resonate for me because I believe completely that a more collaborative approach to data and decision making, greater transparency in real estate is better for everyone, and Duke shows us why. Three cheers - good work Mr. Long! Thank you for coming back around.
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